When it comes to dominating mobile gaming franchises, few can match the colossal presence of Candy Crush Saga. Its widespread appeal and the massive corporate backing behind it have cemented its place in the cultural zeitgeist. Now, this iconic game is taking a bold step into the world of beauty by collaborating with the renowned makeup brand, Pat McGrath.
For the first time, Candy Crush Saga is venturing beyond the digital realm and into physical store shelves with an exclusive line of cosmetics. Soon, fans will be able to indulge in Candy Crush-themed lipsticks, glosses, nail polishes, and more, merging their love for the game with their beauty routine. But the excitement doesn't stop there. The launch of this unique product line, set for February 27th, comes with an extravagant surprise: three randomly selected online orders will receive a stunning diamond-encrusted Candy Crush-themed ring valued at $10,000 each.
**Diamonds are forever**
This move harks back to traditional branding strategies, eschewing modern influencer partnerships for the thrill of chance. By randomly including a diamond-encrusted ring in three orders, Candy Crush Saga and Pat McGrath are creating a buzz and excitement around their new venture. It's a testament to how far gaming merchandise has evolved, from simple t-shirts to luxurious diamond jewelry.
Even if you're not a fan of Candy Crush Saga, there's still something for everyone. If you're nostalgic for simpler gaming times, why not try the challenging retro platformer, Jump King? Highly praised by Will Quick with a gold-star review, it's the perfect test of your platforming skills and patience.
