Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA games could revitalize the industry sparked a debate. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto 6. Surprisingly, over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite the industry trend towards expensive expanded editions.
Ball's assertion, which previously went viral, posited that a price increase could be a necessary step for publishers. Rockstar and Take-Two are seen as potential leaders in this potential shift.
Rockstar's announcement of 2025 updates for Grand Theft Auto V and Grand Theft Auto Online, bringing the PC version in line with PS5 and Xbox Series X|S versions, fuels speculation. While details remain scarce, the update likely encompasses more than just visual enhancements.
The possibility of extending the GTA+ subscription service to PC players is also on the table. Currently exclusive to consoles, GTA+ offers additional content. Furthermore, certain features, such as Hao's high-speed vehicle modifications, are absent from the PC version of Grand Theft Auto Online. This suggests that PC gamers may soon gain access to these advanced tuning options. The potential for extreme turbo-tuning on PC is high.
