LEGO CEO Niels Christiansen has shared exciting news about the company's future, announcing an expansion into the digital realm with a focus on developing video games. This strategy includes creating games both independently and through strategic partnerships, marking a significant step in LEGO's evolution.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen
This move into game development doesn't mean LEGO will cease licensing its brand to third-party developers. Recent reports from journalist Jason Schreier indicate that TT Games, renowned for their LEGO-themed titles, is currently developing a new LEGO game, potentially connected to one of Warner Bros.' franchises.
Image: steamcommunity.com
LEGO's most prominent gaming project to date is its collaboration with Epic Games. Last year, Fortnite introduced a LEGO-themed mode that swiftly became one of the game's most popular features, demonstrating the strong appeal of LEGO's brand in the digital space.
Over the last two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although new releases have been less frequent recently, there are rumors swirling about a new LEGO Harry Potter game, inspired by the commercial success of LEGO Star Wars: The Skywalker Saga.
Further showcasing LEGO's versatility in gaming, the company partnered with 2K Games to launch LEGO 2K Drive, a racing game released last year. This collaboration highlights LEGO's commitment to diversifying its presence in the gaming industry.
