European Console Market Slowdown in 2024
The European video game console market experienced a significant downturn in 2024, primarily attributed to market saturation and a lack of major new console releases. Despite the launch of the PlayStation 5 Pro, a refreshed version of the existing PS5, overall console sales plummeted by 21% compared to 2023.
Individual console performance reflected this trend. While the PS5, boosted by the Pro's release, saw the least severe decline (20%), the Nintendo Switch and Xbox Series X/S suffered more substantial drops of 15% and 48%, respectively. This downturn is largely attributed to the age of current-generation consoles; the original PS5 and Xbox Series consoles launched in 2020, and the Nintendo Switch debuted in 2017. The market appears to be reaching a saturation point, as evidenced by the Meta Quest 3S outselling all major consoles in the US market during 2024, suggesting broader stagnation.
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Shifting Sales Landscape:
While console sales struggled, the overall European gaming market saw a modest 1% increase in 2024, reaching 188.1 million units sold (PC and console combined). This growth, however, is primarily driven by a surge in digital sales (15% increase to 131.6 million units), offsetting a sharp 22% decline in physical game sales (down to 56.5 million units). This indicates a clear shift towards digital distribution.
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Looking Ahead to 2025:
The anticipated release of the Nintendo Switch 2 in 2025 is expected to reinvigorate the market and drive stronger sales. It's important to note, however, that the reported data excludes several major European markets, including the UK, Germany, Netherlands, and Austria. Inclusion of these markets might alter the overall picture for 2024.
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