Coperni’s Fall/Winter 2025 show was anything but ordinary. Held at the adidas arena in Paris—a venue renowned for hosting esports competitions—the event masterfully blurred the lines between fashion and gaming culture, evoking a sense of nostalgia while embracing the future. In a bold departure from tradition, Coperni replaced the usual front-row lineup of influencers, celebrities, and press with 200 gamers seated on ergonomic gaming chairs, actively engaged in playing Fortnite and other games throughout the presentation.
This innovative move transformed the runway into a scene reminiscent of ‘90s LAN parties, complete with technical details that celebrated gaming’s golden era. The integration of fashion and gaming extended beyond the set design, deeply influencing the entire collection and showcasing a fresh perspective on the coexistence of technology and style.
The FW25 collection was brimming with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses echoed the utility holsters of Lara Croft from the iconic Tomb Raider series. Additionally, the brand’s newly unveiled Tamagotchi bags made their runway debut, playfully referencing handheld gaming nostalgia.
The influence of gaming-inspired films was also significant. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout the collection, while the high slit in Alice’s dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references added a rich layer to the collection, effectively bridging the gap between digital worlds and real-life fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season’s womenswear collection is a testament to that commitment. By focusing the narrative on gaming—a domain traditionally dominated by men—the brand challenges outdated stereotypes and fosters greater inclusivity in the fashion world.
Image: instagram.com
Beyond the garments, the show was a masterclass in generating viral moments. Hours after the event concluded, videos of the gamer-filled runway inundated social media, further solidifying Coperni’s reputation for creating unforgettable spectacles.
This isn’t the first time Coperni has made a significant impact at fashion week. Last season, the brand concluded Paris Fashion Week with a fairytale-like showcase at Disneyland Paris. In previous years, they’ve captivated audiences with innovations such as spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, demonstrating that Coperni is more than just a label—it’s a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again showcases its ability to captivate both online and offline audiences. At a time when the future of traditional runway shows feels uncertain, the brand continues to reinvent the format, skillfully blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media buzzes with reactions to the gamer-infused runway, one thing is clear: Coperni has done it again, reinforcing its position as a trailblazer in modern fashion.
